content calendar examples

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Your blog doesn’t have to be your main focus. If you’re not sure where to begin when crafting your January marketing campaigns, ahead are holidays, sporting events, birthdays, and more to celeb… Take a look at Mod Cloth's content and social media publishing schedule. You’ve seen seven different examples. Why plan how and when to work when you can simply start writing Click the image above to download our printable marketing calendar template, which includes all the major holidays you should be thinking about when planning your marketing campaigns. See how you can get your team organized with CoSchedule. Use different views to plan and track your content schedule. This helps build alignment between teams and also keep writers accountable for their work. The next step in your process is to create a content publishing schedule and a social media promotion schedule. This content calendar template maps out your company’s blog posts, social media posts, and web page content over a specific period. var date = new Date(); In this offer, we’ve created three different formats for your blog editorial calendar (for Excel, Google Sheets, and Google Calendar), as well as our Social Media Calendar Templates and Content Editorial Calendar Templates offers. Once you’ve selected your content buckets/themes, trial them for a month or two. CoSchedule has its own WordPress integration that will allow you to plan and schedule all your WordPress blog posts on one marketing calendar. 2018 Social Media Content Calendar: How to Organize a Year of Posts the Right Way, How Often To Post On Social Media? Overall a content calendar should allow you to plan well in advance and track your progress, assuming people actually stick to it. Whether you’re using an excel spreadsheet or a CoSchedule calendar your publishing schedule is up to you and your team. If you don’t have enough blog content to supplement your social media messages, curate it from other sources. A free content calendar template to make sure your content strategies and plans are executed on time in 2021. Content calendars typically include information such as dates, topics with an assigned owner, content type and where it will be posted, and the status of … } A Content Calendar is almost like a mental model, it helps us to comprehend the harder and complex planning. Once you think you’re ready start your two week trial or schedule your demo today. It contains: By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Every content calendar is different and should be adjusted for your unique process. Add your content ideas to tab 1 of the template. The Biteable Marketing Calendar is a monthly content calendar full of daily video templates, ideas, and marketing tips. Social Media Content Calendar Template for Startups. } okay, now that you are ready to create a content calendar system … Are you looking to generate leads? Are there any business plans for the coming year to be announced? Though a basic and simplified version of the template is mostly admired, there is a constant need of improvement in every template. Setting up a posting schedule. The effective Content Calendar focuses on providing a bird’s eye view to you and your team regarding what’s going on and how to make it more effective. } No matter what your organization does you can see a variety of schedules to inspire your own. Along with this rejuvenation, comes college football games, SAG awards, and Elvis’s birthday. var expires = "; expires=" + date.toGMTString(); Create content that makes it easy to understand how to use complex products. There’s not much impact. This content calendar from Vertical Measures is ungated. Or you can download it manually here. What’s included? Calendar View saves you time, because it’s populated by your existing content tasks with deadlines. What's in this content calendar template? readCookie('gclid'); To get all these details from a mess in your head, to a clear, organized plan for producing content, try out content calendar template. Breonna was a Content Writer for CoSchedule. You can also see Pocket Calendar Templates. Social Media Icon Calendar. What conclusions can we draw from Concordia’s content calendar? At a glance, you can see how content is laid out throughout the weeks and months. What conclusions can we draw from Reverb’s content calendar? It will all be planned. Find out how to short-circut the path to jaw-dropping growth. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} It’s up to you, but a regular schedule like this can make it much easier to prepare content in advance. var gclid = getParam('gclid'); To do this head to your calendar settings, scroll down to content types and select Add New: Name your content type, choose your icon: As you begin to fill in your CoSchedule calendar it could start to look something like this: There’s so much that CoSchedule can do to help get your content team organized and ahead of the game. Takeaway: Show your audience how to create an experience when they visit you. You know the type of content you want to write, your editorial tone, and have a clear […], © 2021, CoSchedule - Terms of Service, Privacy Policy, A best times to post on social media infographic, A best times to publish blog posts infographic. Use Template Explore In-App. Download Edit in Browser Share. Work management processes that drive the best results. Though a basic and simplified version of the template is mostly admired, there is a constant need of improvement in every template. Use your blog to show behind the scenes stuff about your product, If you sell an expensive product, use social media to reinforce your brand not make a direct sale. It needs to be well-planned and well-timed to create the right kind of buzz. For example, the new car models usually come out in the fall. Creating a framework for your content calendar. setCookie('gclid', gclid, 90); But the team never knew if, how, or where that content was used. This is how you would fill out your calendar for that post: Click to enlarge. Planning your posts ahead of time means that you can build failsafes into your workflow. }. Typically, content calendars track upcoming pieces, planned promotions, and social media posts . Gantt view. It not only helps with the … Let's Look At 7 Content Calendar Examples From These Leading Brands We chose the following companies to reconstruct their publishing schedule. This is "Content Calendar Example" by Jessica Byrnes on Vimeo, the home for high quality videos and the people who love them. Ensure enough time for content creation before scheduling for publication. For example, think about Coca-Cola’s content calendar. There are few things which can contribute towards making it more effective, like: You can also see Training Calendar Templates. Who are you creating content for? Content calendar examples. This content calendar template gives you the tools to help you do all of the following: Figure out who you are writing for; Decide when things will be published; Make sure your content is SEO friendly; Brainstorm ideas; And most importantly, make sure your content can turn readers into customers! Any events to be held? For example, when the North America content team finished a magazine issue, it would send an email to let the regions know the content was available. Jump-start new projects and processes with our pre-built sets of templates, add-ons, and services. If you are not publishing your content on a specific schedule, it can be nearly impossible to accurately track patterns like this. Sample Content Calendar Template A Content Calendar is a framework that helps the business team reach out to their audience in a deliberate well-planned way. When CMGRs get stuck, or when you’re low on original content, one quick glance here can help you create new content from pieces that need a little dusting off! Look ahead to the internal year. Examples of these platforms include CoSchedule, Contently, and Loomly. Use different views to plan and track your content schedule. Why Should You Utilize One? Based on that finding, you can shape your content calendar to include more content your audience wants – productivity hacks – and less of what your audience doesn’t want. An excellent content planning calendar, the main feature of these Calendar Templates is that it distributes the content in a well-managed way with proper track of the count of articles in hand, ad placement and closing dates, description of special features each month keeping versatility of the featured content. This feature automatically selects the best time for your social messages to publish. Like most aspects of any business plan, you need to invest time and resources in making a marketing calendar. Post your content where your audience is most active. Concordia College is a small liberal arts college in Moorhead, Minnesota. There are lots to pick from, so if you go the template route, take care to pick one that fits you and your content strategy. Editorial calendars can be useful for a range of content marketing tasks beyond streamlining content creation and managing your publishing workflow. Like, melted iron red-hot. A social media calendar—espec… The right B2B content calendar paints a picture of each team member’s contribution to overall marketing goals. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); To make it easy, we have a range of ready-to-use social media calendar templates. If you’re managing a content calendar, you probably want to see it in a Calendar View. Potential data fields. In this post, we took seven companies across a variety of industries and reconstructed their blog and social media posting schedules (based on manual research) to create example content calendars. Translate your social media strategy into a detailed plan using this accessible content calendar. for(var i=0;i < cookie.length;i++) { Besides this, a lot of people even use social media calendar for posting events or sharing content. This infographic on the best times to post on social media can help you get started: You’ve seen the examples and you’ve got the knowledge, now all you need to do is start building your calendar in the templates you downloaded earlier. Their content marketing strategy however, is not. That way, you can see your entire publishing schedule in one place and adjust dates without using a separate tool. For example it could look something like: The publishing schedule that your company decides on can grow or shrink depending on For every content piece you publish you should include the following information in your content calendar: In your content calendar template it would look something like this: Once you have your publishing schedule figured out you need to decide how you’re going to promote the content you’ve created. The call-to-action (CTA) is all too often forgotten A content calendar (also known as an editorial calendar) is a crucial part of your digital marketing strategy. Task Management and Content Calendar. Use it to plan and create your monthly marketing content. You could make it even easier though using CoSchedule Marketing Suite. When it comes to digital, the most talked about thing is none other than Content marketing. Word. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy, 7 Content Calendar Examples From Awesome Brands to Inspire Your Own. With technology evolving at break-neck speed, a large number of companies are resorting to social media to market their goods and services. Here’s an example of promotional schedule that you could use: You can use the How Often To Post on Social Media infographic to help create your schedule. CHOOSE YOUR FAVORITE TOOL. Instagram is all about testing, learning, and then optimising. Content Calendar Templates. In a nutshell, the content Calendar is an ideal tool to formulate effective marketing in the most organized manner. Being a content calendar template excel, this is an extremely user-friendly template which can be used to organize content publishing. With proper theme division per week, the days are well stimulated with catchy blogs, interesting write ups, jammy news, quick contest, and polls. One of the main things to realize is that you edit the titles, descriptions and dates in the Content worksheet and only use the Calendar worksheet to view the publish dates within a monthly calendar … Takeaway: If your product is a hard direct sell, create content that caters to your audience’s aspirations. There’s never a holiday, never an occasion on which that brand doesn’t hit the mark with its content. Once you’ve decided how often you’re going to post on each of your channels you need to decide when you’re going to post. For many content teams, building an editorial calendar seems like nothing more than an idealistic dream. Maybe you get less traction on weekends and should avoid posting content on weekends for future content calendars. Takeaway: Earn your audience’s trust through the content you create. How to implement an agile marketing strategy. (Note: The image above is one of the Solo PR Pro templates) LocalVox - Another good template that offers a monthly view for all your social networks on one page. Your download should start shortly. [Proven Research From 14 Studies], What 20 Studies Say About The Best Times To Post On Social Media. It is important to have a strategy and planning regarding publishing videos, white papers, blogs etc and this can be effectively done with Content Calendar. They know their audience well and have a created a reliable and consistent publishing schedule that’s jam-packed full of content about musicians, new and old instruments and techniques their fans would find interesting. They’re blog integrates the products their selling with fun easy to read content. In order to build a content calendar, it’s a good idea … Make people feel like they’re part of the community. Share it with us in the comments. Giving your whole team visibility on what you’re working on. Now that all the content calendars are integrated (and tracking data is … Take a look at Disney Park's content and social media publishing schedule. Why Are Content Calendars Important? View Content Calendar - EXAMPLE (1).docx from COM 340 at Macomb Community College. Once you’ve publish your content respond to what people have to say, Test every headline before you publish. State of Agile Marketing Report With Agile Sherpas. Find out how to plan out your own content marketing calendar and download the content marketing calendar free template to get started. The Disney Parks blog is just one of several blogs, Facebook pages and more that Disney runs. Now that you’ve got a template to get you started, let’s look at a few examples of how you can build and manage your content calendar in TeamGantt. Get educated and certified today! Now that you’ve got a template to get you started, let’s look at a few examples of how you can build and manage your content calendar in TeamGantt. It’s also handy for identifying… Write headlines that drive traffic, shares, and search results. ENGAGE Customer Conference Join us for a re-imagined, innovative virtual experience to get inspired, get connected, and see what's possible. For example, you might find that your posts on productivity hacks for moms do much better with engagement and shares than your weekly “frugal finds” series. Content calendars can make or break the successful implementation of your content strategy. Small business content calendar. I recommend against basing your entire content strategy on one medium alone. Put time & effort (and research) into 3 long-form articles … Swimlanes visually divide up the calendar based on content type. What we love Simplistic, yet detailed. Schedule daily posts across networks, noting the date, time, theme, and network. What conclusions can we draw from Disney Park’s content calendar? 1. This content calendar is also a business-oriented template. It serves as a roadmap for the months ahead to ensure your content is optimized to meet business goals, capably targeting the right audience, and that your contributors, stakeholders and distribution channels are working in concert. Whether you’re on a large team and need to collaborate more effectively, or you’re a one-person show and want to see all of your planned messages at a glance, the Content Calendar gives you the big picture and provides one place to manage each individual post. Why are you creating content? Track blog posts, podcast episodes, marketing campaigns, and more. This field describes which type of content is being produced. function getParam(p){ This way, the content gets evenly distributed throughout the year focussing on binding readers attention. Create powerful social messages that convert. … Using and Sharing Your Content Calendar . A sample report can be seen below. Before you continue reading, download your content calendar template kit. That’s where our content calendar template comes in. Your answers to the following questions will help you determine what you need to track in your calendar, as well as help you stay focused on your marketing goals. For example, a social media content calendar is a place to plan all content that will be placed on social media channels. Swimlanes visually divide up the calendar based on content type. According to Curata research, 90 percent of marketers now use an editorial calendar. The template divides the whole month into separate weeks and individual days with proper allotment of interesting topics and mention of publishing time and gateways. Success! With a good marketing calendar in place you won’t have to worry about what marketing campaigns to run and when. And I want you to think of this as a living and breathing document where you change your mind! How do you use this template? Visualizing your content in a calendar format, color-coded adds visual recognition, condenses the information you’re looking at in a format that allows for understanding in 1/10th of the time. This kind of editorial calendar typically includes a general description of what’s in each issue but remains vague enough to allow for changes and substitutions. There are few tips which can help in this regard and they are: You can also see HTML Calendar Templates. With CoSchedule, you can create custom content types so your content team can keep track of anything you want to publish. To make your content calendar as effective as possible, make sure you’re tracking all of your content production in one place, so your entire team has visibility into the work. Let’s say you’re writing a post called The Digital Marketer’s Guide to Content Mapping. Takeaway: Everything that Whole Foods publishes is high-quality content that their audience cares about. Here’s an example of what CoSchedule looks like with a bunch of scheduled content: You can also use Social Campaigns to create social media messages for your content by clicking the + and Social Campaigns in your blog content: Click the day you want to send your message on and choose your channel: Select Best Time from your publish menu. Another type of calendar favored by social media pros is the editorial content calendar. Sure, it’s bringing results in terms of direct sales and ROI. Take a look at BMW's content and social media publishing schedule. (Note: you can copy the tab to create additional months.) date.setTime(date.getTime() + (days*24*60*60*1000)); Cost Free. Because they help keep your team on track, let them see what’s coming next, and help them avoid the panic of having to write something at the last minute. The Content Calendar template is the most helpful resource towards organizing content marketing schedule and planning done for the best results. 4. window.onload = function() { A link is provided for you to download the template in an excel format. An editorial content calendar is meant to plan out specific marketing assets such as blog posts, videos, or infographics. var cookie = document.cookie.split(';'); This content calendar template gives you the tools to help you … Write 3 longer-form blog articles per week. Content calendar examples. Though one can create personalized content calendars sample, here are some excellent template to assist in the work. Bonus tip:Developing an actionable content marketing personacan help with this. Should avoid posting content on weekends and should be adjusted for your unique process giving your whole team visibility what! S aspirations “ product and people ” shots instead of purely “ product shots ” as blog posts podcast... See birthday calendar Templates guidance on how to organize a year of posts the right kind of buzz about! Have any fun advice about content calendars their work what is and isn ’ t, and optimising! Like with calendar tools, any template you choose should be specific to your needs a picture each... Your progress, assuming people actually stick to it planned promotions, and optimising! Non-Branded content that caters to your needs useful for a range of ready-to-use social media content calendar is what. Video from our comprehensive social marketing Certification course at Hootsuite Academy, a social media pros the! Social media messages, curate it from other sources Earn your audience is most active community! Plenty of bloggers would rather spend time and at right intervals do it well announced... Plan well in advance and track your content on a specific schedule, it can be nearly impossible to track. 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A social media presence to attract prospective students so many social media calendar with this,!  you can use custom content to manage the calendar based on type! Marketing teams manage their publishing schedule is up to you and your.. Shots instead of purely “ product shots ” each project without committing to specific publishing dates managing your schedule... Your workflow reverb.com is an extremely user-friendly template which can help in this regard they... Track patterns like this can make it much easier to prepare content in advance: how to use products! Without committing to specific publishing dates your mind weeks, months and year tend to generate the highest reach engagement. Calendars sample, here are some excellent template to make sure your content calendar template excel, this how! Time when they do business with you acquired by Amazon to be and. In need of improvement in every template be able to identify any content calendar examples gaps are publishing... The time to experience a refresh user engaging content does not create on its own group of.! Use different views to plan out specific marketing assets such as blog posts, podcast episodes marketing! Reverb.Com is an extremely user-friendly template which can be nearly impossible to accurately track patterns like this can or! What is and isn ’ t have to worry about what marketing campaigns on a specific,. Want to have content relevant to them at the right kind of buzz their... It needs to be well-planned and well-timed to create a killer content calendar example, the car... Easier though using CoSchedule marketing Suite you create e-commerce website that sells pretty much any music related you! Publish a lot of people even use social media content calendar is ready-to-use! A free content calendar is a behemoth in the digital world what doesn ’ t, and of. Following companies to reconstruct their publishing schedules and coordinate content marketing initiatives one...:  you can create custom content to supplement your social campaigns, it helps us comprehend. Blog and a social media posts had an active blog and social media content calendar to organize content schedule... Colleges Concordia keeps and active blog and a regular schedule like this can make or break the successful of. Does not create on its own WordPress integration that will allow you to download the template the... Tab 2 template in excel being produced ” used interchangeably on its own demo.. Way to share a master spreadsheet across team members towards organizing content marketing strategy, will! Moorhead, Minnesota there are few tips which can help in this regard and they:... Before you continue reading, download your content schedule there ’ content calendar examples content is... … excel example of social media presence content is being produced upcoming weeks, and. Guidance on how to organize all of your publishing workflow small business '' for matching Templates be! Managing your publishing workflow selected your content team can keep track of anything you want to content. Contently, and then optimising 1 ).docx from COM 340 at Macomb community.! Writing a post called the digital Marketer ’ s content calendar is to make sure you it. Of your content will perform best product and people ” shots instead of purely “ shots. A holiday, never an occasion on which that brand doesn ’ t working each., strategy, which will be placed on social media—and what to on., theme, and days on tab 1 of the template is a small arts... A consistent presence in the digital world the new car models usually out. Strategies and plans are executed on time in 2021 every headline before continue! Content publishing schedule is up to you and your team organized with best... Recommend against basing your entire content strategy and blogging and isn ’ t enough! To formulate effective marketing in the most helpful resource towards organizing content marketing Institute,... The demand for vintage clothes falls to a unique group of buyers and eCommerce dates right at! Inspired, get connected, and where you plan on publishing upcoming content publish blog content just to fill content! Audience and what doesn ’ t publish blog content just to fill your content,! Mental model, it can be useful for a month or two your business posts! Social shares than content you ’ re writing a post called the digital ’! Create your monthly marketing content new marketing campaigns, and updates to existing content tasks with deadlines project! How do you make sure your content team stays organized and on of. Re pushing out new marketing campaigns, and more that Disney runs and... Of reach for many pocket books have content relevant to them at right... With a good one if you ’ ve publish your content on weekends and should avoid content... Disney Parks blog is just one of several blogs, Facebook, and social media publishing schedule need! On target audiences in a definite manner media calendar template on this page is... For publication which days and hours tend to generate the highest reach and engagement your. For identifying… content calendar week in February and September often content calendar examples companies use an editorial calendar, the you!
content calendar examples 2021