This is particularly the case for multi or omnichannel businesses. Do you want to build and host your own system, outsource the development and then manage the system going forward, or using a host, software as a service platform that is more turnkey and externally managed? Centralizing, this information digitally is therefore of significant value for customers. Source: Global B2C E-Commerce report 2014 . Consumers can easily search through a large database of products and services. It is therefore instructive to compare e-tailing to catalog retailing to gain some insight into its potential impact. (vii) The relatively low cost of labor, which implies that a shift to a comparatively capital intensive solution including investments on the improvement of the physical and network infrastructure is not apparent. Direct, information asymmetry means any disparity in relevant market information among parties in a birth stage, and of. 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